Proposition 37, which sought to require Big Food companies to properly label genetically-modified foods (GMO’s), recently failed among California voters. GMO’s are formulated through genetic engineering and often require exposure to radiation or chemicals to serve as a catalyst in the transformation. GMO leaders, most notably Missouri-based Monsanto, allotted over $45 million towards a “No on 37” campaign to fight the proposition’s approval. The movement also received contributions from Coca-Cola, Nestle, and Kraft and took part in misrepresentation of the act that boasts “Stop the deceptive food labeling scheme.” The Big Food propaganda was ultimately a success, as it is believed that many whom voted against Prop 37 were swayed by the aggressive campaign.
