Does That Apple Look A Little Big To You?

Square Watermelon!, by Flickr user solution_63, licensed via Creative Commons.

Square Watermelon! Unnatural, but fits perfectly on the shelves!

Proposition 37, which sought to require Big Food companies to properly label genetically-modified foods (GMO’s), recently failed among California voters.  GMO’s are formulated through genetic engineering and often require exposure to radiation or chemicals to serve as a catalyst in the transformation.  GMO leaders, most notably Missouri-based Monsanto, allotted over $45 million towards a “No on 37” campaign to fight the proposition’s approval.  The movement also received contributions from Coca-Cola, Nestle, and Kraft and took part in misrepresentation of the act that boasts “Stop the deceptive food labeling scheme.”  The Big Food propaganda was ultimately a success, as it is believed that many whom voted against Prop 37 were swayed by the aggressive campaign.

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