privacy

California is home to one of the most rigid consumer privacy laws in the country. Originally passed in 2018 and later intensified in 2020, the law affords consumers the right to know the extent of information collected by companies online, the ability to have that private data deleted, and the capability to refuse the sale of their information to third party entities. The strength of this law led to the $1.2 million settlement of a civil suit, which pinned the cosmetics company, Sephora Inc., of violating consumer rights. The company failed to comply with the law and allegedly sold customer information without consent.