Clean Up Your Marketing

Hand sanitizer awareness

As consumers flock to the grocery store shelves to retrieve their needed supplies, it is important to know that a recent lawsuit was filed against the makers of Purell hand sanitizer. For those who depend on the product’s claim that the substance within kills “99.9 percent of illness causing germs,” be aware that there are allegedly no scientific tests to back up that statement. Another advertised statistic is that “one squirt of Purell Advanced Hand Sanitizer equals two squirts of other national brands, providing 2X the sanitizing strength.”  Not only do the four plaintiffs in the lawsuit disagree or challenge this assertion, but the FDA is as equally skeptical. Read more

JUUL May Not Be a Polished Alternative

Young smokers at risk

In the midst of lawmakers pushing for a ban on e-cigarettes, a student, Maxwell Berger, has filed a lawsuit against JUUL Lab, Inc.  The 22-year-old suffered a stroke in July 2017, and says the cause was related to his frequent e-cigarette use.  Initially attracted to JUUL’s different products and flavors, Berger started smoking in 2015 at the age of 18.  Only a high school senior at the time, Berger was unaware of any potential side effects related to JUUL products.  It is difficult to believe that a sleek, easy-to-use pen with a variety of tasteful flavors could ever cause a stroke in a young person.  The lawsuit points the finger at JUUL’s misleading marketing tactics that lure young smokers into using their e-cigarettes.  Read more

All Animals Deserve a Fairlife

Udder chaos

Despite the claim that Fairlife milk is derived from cows that receive the utmost care, video evidence proves the cows are cruelly mistreated by farm hands. One consumer filed a lawsuit against Fair Oaks Farms and Fairlife, alleging fraud and deceptive marketing of their product.  The lawsuit has gained federal class-action status and was filed on June 11.  In addition to Fair Oaks Farms, Fairlife works with about 30 other suppliers, and intends to audit each before the middle of July.  Regardless of the claim in the lawsuit, Fairlife still promotes their company as one that is “committed to the humane and compassionate care of animals.”  Read more