E-cigarette marketing mishap

Initially filed in 2019, King County, WA targeted the company that produces and markets Juul e-cigarette products, Juul Labs Inc.  In the lawsuit, the plaintiff claimed that Juul purposefully advertised its flavored vapor devices to teenagers and a younger generation.  Although the e-cigarette company challenged the claims brought against the company, the parties involved have agreed to settle the Washington state lawsuit for $23 million.  While based on the settlement agreement, King County may accumulate an additional $1.8 million, the compensation awarded in the lawsuit will aid in the funding of local tobacco-use prevention programs. Continue reading →