Commercials, billboards, and flyers serve as some of the means for fast food marketers to reach their target audience of consumers that are on the go, in a rush, or are looking for easy meal alternatives. The trick to grabbing their attention is just that: to trick. While soda products appear crisp and fizzy with the help of antacids, the buoyancy of breakfast cereal in a bowl would lose its visual luster without the aid of glue. It goes without saying that consumers may enjoy these products without antacids or glue, however, a new lawsuit may counter that argument.
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Settlement is a Juul
Initially filed in 2019, King County, WA targeted the company that produces and markets Juul e-cigarette products, Juul Labs Inc. In the lawsuit, the plaintiff claimed that Juul purposefully advertised its flavored vapor devices to teenagers and a younger generation. Although the e-cigarette company challenged the claims brought against the company, the parties involved have agreed to settle the Washington state lawsuit for $23 million. While based on the settlement agreement, King County may accumulate an additional $1.8 million, the compensation awarded in the lawsuit will aid in the funding of local tobacco-use prevention programs. Continue reading