Commercials, billboards, and flyers serve as some of the means for fast food marketers to reach their target audience of consumers that are on the go, in a rush, or are looking for easy meal alternatives. The trick to grabbing their attention is just that: to trick. While soda products appear crisp and fizzy with the help of antacids, the buoyancy of breakfast cereal in a bowl would lose its visual luster without the aid of glue. It goes without saying that consumers may enjoy these products without antacids or glue, however, a new lawsuit may counter that argument.
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