The weight of a name

Located in California’s breathtaking Sierra Nevada mountains, Yosemite National Park is home to gigantic sequoia trees, granite cliffs, and impeccable landscapes.  In addition to these attractive tourist spots, the iconic national park has also been the subject of legal trouble since 2015.  Delaware North Companies Inc had maintained park property operations since 1993 until it was outbid by Aramark.  As part of the concessionaire’s transition into their new role, Aramark changed the names of several attractions and hotels.  In the lawsuit, Delaware North claims that Aramark should have had to uphold terms that were required when Delaware North began operations in 1993, which was to purchase the previous facilities operator’s intellectual property rights of the names.  As compensation for this intellectual property dispute, Delaware North was looking to collect $50,000 million. Continue reading →