Oenophiles have long appreciated the finest of wines under the assumption that the wines were indeed the rarest among vintage collections. However, the distribution of counterfeit bottles has become increasingly common among wine auction houses. One particularly famous oenophile is now attempting to bring more awareness to these fraudulent practices. William Koch – a wealthy wine connoisseur and member of the well-known Koch family – has spent approximately “$25 million of his own money to shine a light on frauds in the business” (CBS, 2013).