Posted inLawsuits

Facebook Advertisers Call Foul

Thumbs down

Another day, another Facebook lawsuit. This time around, the slings and arrows aimed at Mark Zuckerberg and co are from their advertisers, who claim that the Facebook ad platform misled them. The main point of contention is the “Potential Reach” number, an ambiguous total provided by Facebook to help agencies spend their money. Unfortunately, an astute advertiser noticed that the “Potential Reach” number for Facebook users between 18-34 actually exceeds the amount of people in that age group, in every state. This particular social media lawsuit was filed in the U.S. District Court in North California, and will likely bring in more plaintiffs.

2 minutes
Posted inLawsuits

Amazon Named in Facebook Lawsuit

Amazon.com Inc was named in a lawsuit involving super-specific targeted advertising on the popular social media platform, Facebook. The lawsuit accuses Amazon of trying to show ads to a certain...
2 minutes
Posted inLawsuits

Time to Go Mobile as Judge Rules Against NSA

More than a few years ago, the term "phone-mining" probably meant nothing to anyone.  Nowadays, it has become one of the most controversial topics all over the United States, including...
2 minutes
Posted inSettlements

Facebook Faces Lawsuit Over Faces

Do you have a Facebook? If so, you might have been used for an ad and not have known it. If your Facebook account had a Facebook Sponsored Story, which featured your name...
2 minutes