False Advertising? Cry Me a River

City Java smoothies, by flickr user Ken Hawkins, licensed by Creative Commons.

Berry, berry interesting.

As temperatures rise during spring and summer months, who doesn’t enjoy an ice cold beverage? Apparently, there are a group of people who would rather file a lawsuit claiming false advertising than sit back, relax, and pop open a tasty drink. The product is Bai, owned by the Dr. Pepper Snapple Group, and the lawsuit claims that the fruity beverage actually contains a bid of “malic acid”, most likely used to give the drink a little bit more flavor. It has recently come out that even the drink’s sponsor has been named in the lawsuit; yes, American musician Justin Timberlake is the “Chief Flavor Officer” at Bai Brands. The lawsuit was filed by a single person in the state of California, but could become a class action lawsuit if more people enter the fray. Read More