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Another day, another Facebook lawsuit. This time around, the slings and arrows aimed at Mark Zuckerberg and co are from their advertisers, who claim that the Facebook ad platform misled them. The main point of contention is the “Potential Reach” number, an ambiguous total provided by Facebook to help agencies spend their money. Unfortunately, an astute advertiser noticed that the “Potential Reach” number for Facebook users between 18-34 actually exceeds the amount of people in that age group, in every state. This particular social media lawsuit was filed in the U.S. District Court in North California, and will likely bring in more plaintiffs. Continue reading →