Customer Loyalty is Sloping

Two skiers stand on a snowy slope with ski poles, overlooking a vast mountainous landscape. Snow-capped peaks are visible in the background under a clear blue sky, and other skiers can be seen on the slope below.
Pay to park

For those who frequent cities and attractions, it is typically assumed that you have to pay to park your car.  It is considered a perk to enjoy free parking, which is why routine skiers are fighting back at Vail Resorts Inc. following the recent implementation of a new fee policy at the premier parking location of Northstar California Resort. For years, visitors took advantage of the convenient access to the slopes from that parking lot; but now they are forced to reconsider their options.  A lawsuit was filed in December, alleging fraud and breach of contract against Vail Resorts Inc.