Consumers at a Loss for Words

Natural hair beware

As hair style trends shift every couple of years, we find ourselves replacing our hair care products with ones that are tailored toward the new norm.  Founded in 1994, DevaCurl is one such brand that is appealing to the relatively new craze of sporting natural, semi-untouched hair.  In the early- to mid-2000s, almost every middle school girl straightened their natural wave or locks to a pin-straight point. As was the style of the day.  Now consumers are flocking to the retail store shelves to buy DevaCurl, the company that produces a formula to volumize and accentuate curly textures.  While the promise of the product was widely accepted by consumers, the alleged result of its consistent use is alarming. Read more