Tag Archives: All Natural

LaCroix’s Cross to Bear

A lawsuit of many flavors

The beverage company’s sparkling reputation has been tainted by a new lawsuit filed in early October.  It is the hope of the plaintiff that the case will reach class action status, as all LaCroix consumers are subjected to the apparent false advertising and deception of LaCroix’s parent company, the National Beverage Corporation.  The company markets all-natural ingredients in their products, however, the plaintiff alleges that the “natural essences” of LaCroix’s sparkling water are accompanied by synthetic and potentially harmful chemicals. Continue reading →

Empty supermarket shelves with only a few items left, indicating a lack of stock. The shelves are long and extend down the aisle, under bright fluorescent lighting.

An “All-Natural” Lawsuit

Spaces Available

When consumers peruse the aisles of their favorite grocery stores, they will see a variety of labels plastered onto food products – anything from 100% Organic to Non-GMO to Non-RBST. Despite the somewhat ambiguous meaning behind these labels, this wording can assist consumers with understanding the quality of their potential purchases. However, these labels also affect consumer buying patterns, and this is an influence known by food companies and advertisers alike. The latest of lawsuits regarding food labels and misleading advertisements comes from Debbie Banafsheha, a California woman who is claiming that Heinz “All-Natural” Distilled White Vinegar “can’t be considered natural at all, because it’s made with GMO corn” (Renter, Natural Society, 2014).

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Class Action Lawsuit Against Naked Juice

Not only “All Natural” Ingredients

Naked Juice Consumers could be entitled to as much as 75 dollars if they purchased the product between September 27, 2007 and August 19, 2013. A recent class action lawsuit against the brand stated “alleged misuse of health phrases”. Phrases such as 100% Juice, 100% Fruit, All Natural Fruit, Non-GMO, etc. have caught the brand in the middle of this large lawsuit. While such phrases are printed on their easily recognizable bottles, the lawsuit claims that many of these products do in fact contain ingredients that are not “All Natural”, and some of the products are also made with genetically altered soy. This alleged false advertising has led parent company PepsiCo to settle for $9 million dollars, spread out across their many consumers. Read More