{"id":8114,"date":"2020-03-26T09:24:24","date_gmt":"2020-03-26T13:24:24","guid":{"rendered":"https:\/\/blog.lawyer.com\/?p=8114"},"modified":"2020-04-17T11:07:44","modified_gmt":"2020-04-17T15:07:44","slug":"clean-up-your-marketing","status":"publish","type":"post","link":"https:\/\/blog.lawyer.com\/index.php\/clean-up-your-marketing\/","title":{"rendered":"Clean Up Your Marketing"},"content":{"rendered":"
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Hand sanitizer awareness<\/figcaption><\/figure>\n

As consumers flock to the grocery store shelves to retrieve their needed supplies, it is important to know that a recent lawsuit was filed against the makers of Purell hand sanitizer. For those who depend on the product\u2019s claim that the substance within kills \u201c99.9 percent of illness causing germs,\u201d be aware that there are allegedly no scientific tests to back up that statement.\u00a0Another advertised statistic is that \u201cone squirt of Purell Advanced Hand Sanitizer equals two squirts of other national brands, providing 2X the sanitizing strength.\u201d\u00a0 Not only do the four plaintiffs in the lawsuit disagree or challenge this assertion, but the FDA is as equally skeptical.<\/p>\n

According to the FDA, the maker of Purell, GOJO, has never provided the necessary evidence to support their marketed statistics, and references more than one Purell campaign promoting the product\u2019s effectiveness<\/a> in deterring dangerous diseases.\u00a0 Some such diseases include ebola, norovirus, and the flu. While this proclamation of the product\u2019s potential to ward off disease is promising for the current mass focus on hygiene awareness, no studies have apparently been conducted to show the viable correlation between the use of hand sanitizer and disease avoidance or prevention.\u00a0 Based on the FDA\u2019s analysis on the Purell situation, consumers are accusing GOJO of practicing deceptive advertising.<\/p>\n

In particular, four individuals have come together to file a class action lawsuit in the Northern District of Ohio on March 13.\u00a0The plaintiffs, who are residents of Michigan, Massachusetts, Oregon, and California, are seeking justice on behalf of every consumer that has ever purchased a bottle of Purell.\u00a0 In their argument, they suggest that if not for the product\u2019s unmerited statistics, perhaps consumers would have chosen different brands of hand sanitizer.\u00a0 However, due to the various claims that Purell is simply the most effective hand sanitizer on the market, consumers are led to believe that their purchase of this product is the most logical decision.\u00a0 The courts are now left to determine whether or not, or to what degree, the lack of scientific backings in Purell\u2019s proposed statistics are a true violation of consumer rights.<\/p>\n","protected":false},"excerpt":{"rendered":"

As consumers flock to the grocery store shelves to retrieve their needed supplies, it is important to know that a recent lawsuit was filed against the makers of Purell hand…<\/p>\n","protected":false},"author":230,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_s2mail":"yes","footnotes":""},"categories":[548],"tags":[54,1794,2645,2729],"class_list":["post-8114","post","type-post","status-publish","format-standard","hentry","category-lawsuits","tag-class-action","tag-consumer-rights","tag-deceptive-marketing","tag-hand-sanitizer"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/8114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/comments?post=8114"}],"version-history":[{"count":3,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/8114\/revisions"}],"predecessor-version":[{"id":8157,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/8114\/revisions\/8157"}],"wp:attachment":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/media?parent=8114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/categories?post=8114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/tags?post=8114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}