{"id":7732,"date":"2018-10-25T10:59:30","date_gmt":"2018-10-25T14:59:30","guid":{"rendered":"https:\/\/blog.lawyer.com\/?p=7732"},"modified":"2020-06-12T09:51:00","modified_gmt":"2020-06-12T13:51:00","slug":"lacroixs-cross-to-bear","status":"publish","type":"post","link":"https:\/\/blog.lawyer.com\/index.php\/lacroixs-cross-to-bear\/","title":{"rendered":"LaCroix’s Cross to Bear"},"content":{"rendered":"
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A lawsuit of many flavors<\/figcaption><\/figure>\n

The beverage company\u2019s sparkling reputation has been tainted by a new lawsuit filed in early October. \u00a0It is the hope of the plaintiff that the case will reach class action status, as all LaCroix consumers are subjected to the apparent false advertising and deception of LaCroix\u2019s parent company, the National Beverage Corporation. \u00a0The company markets all-natural ingredients in their products, however, the plaintiff alleges that the \u201cnatural essences\u201d of LaCroix\u2019s sparkling water are accompanied by synthetic and potentially harmful chemicals.<\/p>\n

LaCroix\u2019s company website<\/a> allows consumers to select a box for Nutritional FAQs, that directs the screen to an array of colorful boxes displaying frequently asked questions. One of the boxes asks, \u201cWhat ingredients make up the \u2018Natural Flavors\u2019 in the LaCroix flavors?\u201d with the corresponding answer: \u201cThe flavors are derived from the natural essence oils extracted from the named fruit used in each of our LaCroix flavors.\u00a0 There are no sugars or artificial ingredients contained in, or added to, these extracted flavors.\u201d\u00a0 In another location on the website, a turquoise box poses the question, \u201cWhat\u2019s meant by \u2018all natural flavors\u2019?\u201d When consumers click on that box, the answer appears on their computer screen: \u201cAll natural flavors are essences or oils derived from the named fruit, i.e., lime \/ lime oils. There is nothing artificial in LaCroix \u2013 enjoy!\u201d The plaintiff in the lawsuit disagrees with LaCroix\u2019s \u201call-natural\u201d proclamation and unveils the argued contradiction of what is in the sparkling water versus what is advertised.<\/p>\n

Some of the reportedly harmful ingredients in LaCroix\u2019s sparkling water include limonene, linalool, and linalool propionate.\u00a0Limonene causes tumors, linalool operates as a cockroach insecticide, and linalool propionate is used in cancer treatments.\u00a0 While these chemical uses appear alarming, supporters of LaCroix are defending the company\u2019s integrity. In particular, one argument of support<\/a> is that, as an insecticide, linalool is deadly to cockroaches, but not necessarily toxic to humans.\u00a0 LaCroix, as well as those who drink the beverage with pride and loyalty, denies all accusations of deceptive marketing and assures the public that while those ingredients may be in the sparkling water, it is difficult to argue that they are definitely synthetic. \u00a0Under FDA guidelines, a product cannot be \u201call-natural\u201d if ingredients are synthetic; however, according to LaCroix, there is no scientific evidence to prove that the chemicals mentioned in the lawsuit are synthetic.\u00a0 For that reason, there is a divide between those who identify themselves as followers of the LaCroix cause, and others who see a clear misrepresentation of the company\u2019s product.<\/p>\n","protected":false},"excerpt":{"rendered":"

The beverage company\u2019s sparkling reputation has been tainted by a new lawsuit filed in early October. \u00a0It is the hope of the plaintiff that the case will reach class action…<\/p>\n","protected":false},"author":230,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_s2mail":"yes","footnotes":""},"categories":[548],"tags":[1730,1111,2594,524,2153,2593],"class_list":["post-7732","post","type-post","status-publish","format-standard","hentry","category-lawsuits","tag-all-natural","tag-fda","tag-lacroix","tag-lawsuit","tag-sparkling-water","tag-synthetic"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/7732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/comments?post=7732"}],"version-history":[{"count":2,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/7732\/revisions"}],"predecessor-version":[{"id":8329,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/7732\/revisions\/8329"}],"wp:attachment":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/media?parent=7732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/categories?post=7732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/tags?post=7732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}