{"id":2745,"date":"2012-12-12T09:23:51","date_gmt":"2012-12-12T14:23:51","guid":{"rendered":"http:\/\/blog.lawyer.com\/?p=2745"},"modified":"2020-07-27T10:40:26","modified_gmt":"2020-07-27T14:40:26","slug":"2012-12-12-red-bull-space-jump-the-future-of-patent-lawsuits","status":"publish","type":"post","link":"https:\/\/blog.lawyer.com\/index.php\/2012-12-12-red-bull-space-jump-the-future-of-patent-lawsuits\/","title":{"rendered":"Red Bull Space Jump & The Future of Patent Lawsuits"},"content":{"rendered":"
\"\"<\/a>
Whose is it?<\/figcaption><\/figure>\n

The Red Bull Stratos jump caused, 8.5 million people<\/a> to watch Felix Baumgartner fall through the\u00a0atmosphere\u00a0at the speed of sound. \u00a0Red Bull was able to create a live moment that captivated millions. \u00a0Everyone was talking about Red Bull for days. \u00a0Obviously\u00a0millions cannot witness the event live in-person, so the platform to deliver the message is equally as important.<\/p>\n


\nGoogle & Apple’s $500 million bid to purchase Kodak’s image patents has settled future litigation regarding still images. \u00a0When these patents are acquired, both companies will claim ownership and have the security of knowing they are free from any type of still image patent lawsuit. \u00a0But what about streaming video? \u00a0When Felix Baumgartner\u00a0jumped, was that a Red Bull story? \u00a0Is there some type of proprietary ownership dealing content creation and content distribution? \u00a0Where does the ownership start and when does it enter the public domain? \u00a0Dr. David Martin discusses the future conflict in a Bloomberg interview<\/a>.<\/p>\n

‘Just-in-time’ content will soon be a new buzzword. \u00a0Google has\u00a0YouTube. \u00a0It was the platform of choice to broadcast the Red Bull Stratos jump and there were no\u00a0intellectual\u00a0property disputes this time. \u00a0One thing is clear, the event was a success. \u00a0Forbes calculated<\/a>\u00a0the jump gave Red Bull tens of millions of dollars in global brand exposure. \u00a0Google, Apple, Yahoo and others will push the boundaries of what constitutes a patent yet again. \u00a0This time to claim ownership of streaming video and establish itself as the platform of choice for the next ‘just-in-time’ global phenomenon.<\/p>\n

<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

The Red Bull Stratos jump caused, 8.5 million people to watch Felix Baumgartner fall through the\u00a0atmosphere\u00a0at the speed of sound. \u00a0Red Bull was able to create a live moment that…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_s2mail":"yes","footnotes":""},"categories":[548],"tags":[47,1159,1157,607,1161,1160,1162,1158,852,550,1156,703],"class_list":["post-2745","post","type-post","status-publish","format-standard","hentry","category-lawsuits","tag-apple","tag-bloomberg","tag-david-martin","tag-google","tag-intellectual-property","tag-ip","tag-just-in-time","tag-m-cam","tag-patent","tag-red-bull","tag-stratos-jumo","tag-youtube"],"_links":{"self":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/2745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/comments?post=2745"}],"version-history":[{"count":11,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/2745\/revisions"}],"predecessor-version":[{"id":9389,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/2745\/revisions\/9389"}],"wp:attachment":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/media?parent=2745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/categories?post=2745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/tags?post=2745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}