{"id":10940,"date":"2023-06-29T10:52:10","date_gmt":"2023-06-29T14:52:10","guid":{"rendered":"https:\/\/blog.lawyer.com\/?p=10940"},"modified":"2023-06-29T10:52:11","modified_gmt":"2023-06-29T14:52:11","slug":"dark-patterned-future","status":"publish","type":"post","link":"https:\/\/blog.lawyer.com\/index.php\/dark-patterned-future\/","title":{"rendered":"Dark Patterned Future"},"content":{"rendered":"
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Allegedly deceptive marketing<\/figcaption><\/figure>\n<\/div>\n\n\n

Due to the implementation of questionable business practices, the Federal Trade Commission (FTC) has taken legal action against Amazon.\u00a0 Allegedly, to convince customers to enroll in Prime subscriptions, the company has engaged in trickery.\u00a0 The effort has apparently been ongoing for years and has led to the positive outcome of increased sales for the company.\u00a0 In the lawsuit filed by the FTC, the agency claims that Amazon not only uses deceptive techniques for attracting customers to the Prime subscription, but also makes it difficult for existing customers to cancel their subscriptions.\u00a0 Some are not even aware that the subscriptions are recurring and are renewed without their consent.<\/p>\n\n\n\n\n\n\n\n

After learning of the lawsuit filing, Amazon executives have maintained that the accusations presented in the claims are unfounded<\/a>.\u00a0 Although Prime subscriptions account for $25 billion of Amazon\u2019s annual revenue, the company contends that by design, it is simple and clear for their customers to both sign up and cancel subscriptions.\u00a0 Amazon notes the value of customer feedback and its application to improving the overall customer experience.\u00a0 Despite these assurances, and under the intense pressure of the FTC, Amazon has modified its subscription cancellation process.<\/p>\n\n\n\n

The FTC has identified the tactics used by Amazon as dark patterns, or subtle messaging and design features crafted to make an offer or content more attractive to a potential consumer.\u00a0 The intent of using dark patterns is to manipulate customers into purchasing a service or product that will directly contribute to stronger conversion and revenue streams.\u00a0 In this case, Amazon allegedly arranged dark patterns that convinced customers to unknowingly purchase items and share user data.\u00a0 This is not the first time that the FTC has gone to bat against Amazon.\u00a0 Earlier this year, the company agreed to pay $25 million to settle a lawsuit that accused its Alexa device of illegally collecting information on children.<\/p>\n","protected":false},"excerpt":{"rendered":"

Due to the implementation of questionable business practices, the Federal Trade Commission (FTC) has taken legal action against Amazon.\u00a0 Allegedly, to convince customers to enroll in Prime subscriptions, the company…<\/p>\n","protected":false},"author":230,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_s2mail":"yes","footnotes":""},"categories":[548],"tags":[510,396,1794,2645,2925],"class_list":["post-10940","post","type-post","status-publish","format-standard","hentry","category-lawsuits","tag-advertising","tag-business-2","tag-consumer-rights","tag-deceptive-marketing","tag-federal-trade-commission"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/10940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/comments?post=10940"}],"version-history":[{"count":1,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/10940\/revisions"}],"predecessor-version":[{"id":10942,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/posts\/10940\/revisions\/10942"}],"wp:attachment":[{"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/media?parent=10940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/categories?post=10940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lawyer.com\/index.php\/wp-json\/wp\/v2\/tags?post=10940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}