A lawsuit of many flavors

The beverage company’s sparkling reputation has been tainted by a new lawsuit filed in early October.  It is the hope of the plaintiff that the case will reach class action status, as all LaCroix consumers are subjected to the apparent false advertising and deception of LaCroix’s parent company, the National Beverage Corporation.  The company markets all-natural ingredients in their products, however, the plaintiff alleges that the “natural essences” of LaCroix’s sparkling water are accompanied by synthetic and potentially harmful chemicals. Continue reading →