The beverage company’s sparkling reputation has been tainted by a new lawsuit filed in early October. It is the hope of the plaintiff that the case will reach class action status, as all LaCroix consumers are subjected to the apparent false advertising and deception of LaCroix’s parent company, the National Beverage Corporation. The company markets all-natural ingredients in their products, however, the plaintiff alleges that the “natural essences” of LaCroix’s sparkling water are accompanied by synthetic and potentially harmful chemicals. Continue readingGoogle+
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Sparkling Water Bubbles Up Controversy
Elizabeth Daly, a student at the University of Virginia says she fled in terror when several undercover officers aggressively swarmed her vehicle after leaving a local supermarket. The officers thought she had illegally purchased beer which they later found out was sparkling water they had mistaken for beer. Ms. Daly was in her car with several friends when plainclothes agents surrounded the vehicle and began banging on the windows ordering her to roll the windows down. After one of the agents drew his gun and another jumped on the hood of the car, Elizabeth said she panicked and was unsure if the officers were indeed law enforcement agents. Ms. Daly panicked and fled the scene in complete fear, grazing two of the agents.