Contrary to popular belief, Red Bull does not actually give you wings. “The energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising”. Anyone who purchased one can of Red Bull between January 1, 2002 and October 3, 2014 is entitled to $10 cash, or $15 in Red Bull products. There is no proof of purchase required to be included in the settlement. Final court approval of the proposed payouts is set to be decided May 1, 2015. Read More
Energy drinks are experiencing a lot of backlash for the negative side effects consumers are falling subject to. The biggest crusade lawmakers are embarking on, is reducing the amount of caffeine these drinks have in them. Some reports claim that energy drinks related emergency room visits have doubled from 10,068 in 2007 to 20,783 in 2011. The biggest cause being caffeine overload. Many of these energy drinks can contain up to 3X as much caffeine as a regular cup of coffee. According to K. Stephen Whiting Ph.D. of Phoenix Nutritionals, “high levels of caffeine targets the central nervous system and can lead to dehydration and loss of water-soluble nutrients. These effects cause agitation, sleep disturbance, and possibly long-term anxiety issues”. The main energy drink companies being targeted for more information about their ingredients are Monster, Red Bull and PepsiCo.
The Red Bull Stratos jump caused, 8.5 million people to watch Felix Baumgartner fall through the atmosphere at the speed of sound. Red Bull was able to create a live moment that captivated millions. Everyone was talking about Red Bull for days. Obviously millions cannot witness the event live in-person, so the platform to deliver the message is equally as important.