Picture yourself in your family room watching your favorite T.V. show with a gigantic bowl of popcorn, when suddenly a loud obnoxious commercial starts blasting out of your T.V.’s speakers. Well, good news folks! The Commercial Advertisement Loudness Mitigation (Calm) Act is now in effect. This act, passed by President Obama in 2010, prohibits T.V. advertisers from raising the volume higher than the volume of the T.V. program.
Some quirky news out of Kansas City today. The Kansas City Business Journal blog reports that Dickinson Theatres Inc. has settled a suit with the promise to pay $1.5 million in popcorn coupons. You read that correctly. The lawsuit concerned Dickinson Theatres’ non-compliance with a law requiring companies to truncate debit and credit card information on receipts. It’s unclear to whom the coupons are going, most likely one each for every debit and credit card customer affected from a certain time period. I doubt the three named plaintiffs in the suit would find much use for $500,000 worth of popcorn, but you never know. I know what I’d do: build a swimming pool entirely filled with golden, buttery popcorn and dive into it Scrooge McDuck-style.