Following the reports of Osama Bin Laden’s death in May of 2011, Pittsburgh Steelers’ running back Rashard Mendenhall took to twitter in an attempt to curb the Nation’s enthusiasm. The remark not only earned him public backlash, but also got him cut from his endorser Hanesbrands’ roster. Mendenhall retaliated in July of the same year by filing a lawsuit against the corporate clothier for terminating his contract. His argument: Does a public figure concede the right to express an opinion that may not coincide with the views of the brand he or she endorses?
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