Tag Archives: marketing

A Sour Mistake

Toxic consumption

The Food and Drug Administration (FDA) indicates that 400 milligrams of caffeine per day is considered a safe dose for healthy adults.  Depending on the type of roast and brand of coffee, this amount of caffeine equates to four or five cups of coffee.  Despite this guideline, people with varying health conditions may exhibit sensitivities to caffeine that require them to limit their intake.  The case of 21-year-old college student, Sarah Katz, exemplifies this circumstance.  In September 2022, Katz’s caffeine intake was linked to her suffering of two instances of cardiac arrest.  

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Whopping New Claim

Not as advertised

Commercials, billboards, and flyers serve as some of the means for fast food marketers to reach their target audience of consumers that are on the go, in a rush, or are looking for easy meal alternatives.  The trick to grabbing their attention is just that: to trick.  While soda products appear crisp and fizzy with the help of antacids, the buoyancy of breakfast cereal in a bowl would lose its visual luster without the aid of glue.  It goes without saying that consumers may enjoy these products without antacids or glue, however, a new lawsuit may counter that argument.

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Settlement is a Juul

E-cigarette marketing mishap

Initially filed in 2019, King County, WA targeted the company that produces and markets Juul e-cigarette products, Juul Labs Inc.  In the lawsuit, the plaintiff claimed that Juul purposefully advertised its flavored vapor devices to teenagers and a younger generation.  Although the e-cigarette company challenged the claims brought against the company, the parties involved have agreed to settle the Washington state lawsuit for $23 million.  While based on the settlement agreement, King County may accumulate an additional $1.8 million, the compensation awarded in the lawsuit will aid in the funding of local tobacco-use prevention programs. Continue reading →