Actress Elena Aroaz is suing the producers of a commercial she was in for breach of contract. Aroaz portrayed a victim in a wrongful injury case for the Levinson Trachtenberg Group’s tongue-in-cheek commercial. The ad took off and the rights were sold to multiple law firms across the U.S without approval from the actress. The suit was filed by Aroaz in Manhattan Supreme Court and alleges that Levinson Trachtenberg Group paid her $600 in 2009 to appear in a 30 second advertisement that was only supposed to air on local television for a year.
I’ve written before that music companies need to adjust to changing times. Today, Sony BMG settled a suit with a group of several musicians concerning digital distribution. The gist of it is this: the royalties that go to artists are different if the transfer of a song is considered a sale or a license. 12-20% of a sale goes to the artist, while 50% of a license does. A sale means that the copyright holder has given some ownership rights to the purchaser (e.g. with a CD or record, where the purchaser owns a copy of the album and can resell that copy at some point). A license means that a purchaser has the right to listen to the song, but the copyright holder still retains all ownership rights. Digital distribution services like iTunes and Amazon’s music download service have been treating digital versions of songs transferred via the internet as sales rather than licenses. This lawsuit challenged that definition — the artists alleged that online distribution is more like a license than a sale, and therefore they are owed more money.
The settlement of this case for $8 million may influence more artists to sue. If more artists sue, music distribution services may need to change their royalty calculation to a licensing system to protect themselves from greater losses in litigation. Last year, Eminem famously won a similar suit, though it was mainly based on his contract and not the idea of licensing in general. It was considered a precedent in copyright law, but since then the debate has been mostly quiet. Hopefully, the music industry will begin to shift its digital rights management and become more open to change and paying artists a fair share of their work. However, considering it’s an industry that sold over $6 billion worth of digital music last year, I can understand their reluctance to even a small shift in royalty fees.
- An excellent blog post about the difference between a license and a sale.
- Radiohead released their album In Rainbows using a different model
- A forthcoming government lawsuit tackles digital distribution of books