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When consumers peruse the aisles of their favorite grocery stores, they will see a variety of labels plastered onto food products – anything from 100% Organic to Non-GMO to Non-RBST. Despite the somewhat ambiguous meaning behind these labels, this wording can assist consumers with understanding the quality of their potential purchases. However, these labels also affect consumer buying patterns, and this is an influence known by food companies and advertisers alike. The latest of lawsuits regarding food labels and misleading advertisements comes from Debbie Banafsheha, a California woman who is claiming that Heinz “All-Natural” Distilled White Vinegar “can’t be considered natural at all, because it’s made with GMO corn” (Renter, Natural Society, 2014).