We want the real stuff

For about 62% of the US population, coffee is the desired beverage to kick start the day. Whether you purchase a cup on the way to work or brew your own at home, you are relying on the coffee to get you through the day, or at least until your 3 pm pick-me-up. While some consumers may not notice the origin of their coffee, others are more inclined to purchase grounds or pods that are authentic to certain regions. Kona coffee, for example, is native to Hawaii and is known for its smooth texture and sweet and nutty taste. Or so we thought. Continue reading →