Clean Up Your Marketing

Hand sanitizer awareness

As consumers flock to the grocery store shelves to retrieve their needed supplies, it is important to know that a recent lawsuit was filed against the makers of Purell hand sanitizer. For those who depend on the product’s claim that the substance within kills “99.9 percent of illness causing germs,” be aware that there are allegedly no scientific tests to back up that statement. Another advertised statistic is that “one squirt of Purell Advanced Hand Sanitizer equals two squirts of other national brands, providing 2X the sanitizing strength.”  Not only do the four plaintiffs in the lawsuit disagree or challenge this assertion, but the FDA is as equally skeptical. Read more