In a crunch

How natural does ‘natural’ have to be? It appears that the Organic Consumers Association (and other groups) have an answer. A lawsuit from a few years ago has forced General Mills, makers of the crunchy granola snack Nature Valley, to drop the “100% Natural” label from their advertising. The snack contains traces of a chemical called glyphosate, which is actually a weed killer. The inclusion of this substance is in accordance with EPA standards (30 parts per million in grains), whereas Nature Valley products include .45 parts per million. Still, the OCA and 2 other organizations have shaken General Mills and are now having an impact on their product (and stock performance). Read More