Barking for Alternatives

Pet owners may pause (or paws) to consider the brand of flea-and-tick medications that they administer to their dogs or cats. In a recent consumer protection-related lawsuit, exclusivity contracts are allegedly to blame for the lack of variety in widespread drug products available to pet owners. According to the claim, if given the fair opportunity to purchase generic options, consumers of Advantage II and K9 Advantix II topical flea-and-tick treatments could have saved a lot of money. As the patent guidelines diminished within the appropriate timeframe, generic brands became available to the market about six years ago.



