Customer Loyalty is Sloping

Pay to park

For those who frequent cities and attractions, it is typically assumed that you have to pay to park your car.  It is considered a perk to enjoy free parking, which is why routine skiers are fighting back at Vail Resorts Inc. following the recent implementation of a new fee policy at the premier parking location of Northstar California Resort. For years, visitors took advantage of the convenient access to the slopes from that parking lot; but now they are forced to reconsider their options.  A lawsuit was filed in December, alleging fraud and breach of contract against Vail Resorts Inc. Read more