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Red Bull Space Jump & The Future of Patent Lawsuits

Whose is it?

The Red Bull Stratos jump caused, 8.5 million people to watch Felix Baumgartner fall through the atmosphere at the speed of sound.  Red Bull was able to create a live moment that captivated millions.  Everyone was talking about Red Bull for days.  Obviously millions cannot witness the event live in-person, so the platform to deliver the message is equally as important.

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