Calling All Energy Drinkers!

Spread your wings, birdy...

Wings not included!

Contrary to popular belief, Red Bull does not actually give you wings. “The energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising”. Anyone who purchased one can of Red Bull between January 1, 2002 and October 3, 2014 is entitled to $10 cash, or $15 in Red Bull products. There is no proof of purchase required to be included in the settlement. Final court approval of the proposed payouts is set to be decided May 1, 2015.  Read More

Red Bull Doesn’t Give You Wings?

Red Bull Stratos - freefall 30 by Flickr User deoman56, liscenced by Creative Commons

Red Bull Gives You Wings…I mean, he is in space.

Energy drinks are experiencing a lot of backlash for the negative side effects consumers are falling subject to.  The biggest crusade lawmakers are embarking on, is reducing the amount of caffeine these drinks have in them.  Some reports claim that energy drinks related emergency room visits have doubled from 10,068 in 2007 to 20,783 in 2011.  The biggest cause being caffeine overload.  Many of these energy drinks can contain up to 3X as much caffeine as a regular cup of coffee.  According to K. Stephen Whiting Ph.D. of Phoenix Nutritionals, “high levels of caffeine targets the central nervous system and can lead to dehydration and loss of water-soluble nutrients.  These effects cause agitation, sleep disturbance, and possibly long-term anxiety issues”. The main energy drink companies being targeted for more information about their ingredients are Monster, Red Bull and PepsiCo.

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Red Bull Space Jump & The Future of Patent Lawsuits

Speaking of Software Patents by Flickr User Opensourceway Licensed Under Creative Commons

                            Whose is it?

The Red Bull Stratos jump caused, 8.5 million people to watch Felix Baumgartner fall through the atmosphere at the speed of sound.  Red Bull was able to create a live moment that captivated millions.  Everyone was talking about Red Bull for days.  Obviously millions cannot witness the event live in-person, so the platform to deliver the message is equally as important.

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Red Bull Gives You Spam

Adorable dog, by Flickr user Gustavo Daniel, licensed via Creative Commons.Red Bull gives you wings.

As a society, we’ve become pretty much immune to spam emails, since, you know, it’s no longer the 90s and no one believes that an email promising to enlarge your penis size is actually legit.  Advancements in technology now allow you to sidestep those cringeworthy emails and store them in the vast wasteland known as your spam folder.  Unfortunately, spammers are always in their R&D departments trying to figure out new ways to inform you of che4p v|ag4ra, in this case by moving on to text messages.  In a recent class action lawsuit filed in Illinois, the energy drink Red Bull has had its wings clipped for sending unsolicited text messages.  The class action lawsuit claims Red Bull violated the federal Telephone Consumer Protection Act (TCPA), which prohibits companies from sending unsolicited advertisements to anyone without express prior consent.

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