Contrary to popular belief, Red Bull does not actually give you wings. “The energy drink company recently agreed to pay consumers more than $13 million to settle a proposed U.S. class-action suit accusing the beverage maker of false advertising”. Anyone who purchased one can of Red Bull between January 1, 2002 and October 3, 2014 is entitled to $10 cash, or $15 in Red Bull products. There is no proof of purchase required to be included in the settlement. Final court approval of the proposed payouts is set to be decided May 1, 2015. Read MoreGoogle+
It’s always interesting to see what an entity does with its settlement money, whether required to or not. The recent $25 billion federal mortgage settlement, although recommended to be used for debt relief and foreclosure fraud investigation, has been earmarked by states for a variety of purposes. Most notably, the state of Georgia is using their slice of the pie to boost local infrastructure projects, arguing that the settlement includes no legally binding provisions for the money’s use and paving the way for other states to do the same. Companies also pop up in the news sometimes for funneling settlement money into investment funds or, more commonly and in the interest of good press, towards charity, as is the case when Gordon Ramsay donated $66,000 USD after skipping out on a charity function.
Which brings me to an interesting tidbit in today’s news: as part of a settlement regarding an electricity contract, NRG Energy will be investing $120 million to build charging stations for electric cars across California. They will be building 10,000 charging outlets at 1,000 locations across Southern California. Two hundred of these will be publicly-available “fast-charging stations”, which give electric cars about 50 miles of use in 15 minutes of charging. Fewer than 5 of these quick-charge stations are currently operative in California, meaning this settlement effectively increases the amount by a factor of 40.
This is exciting stuff. Oil prices being as high as they are and climbing, the move to low-cost high-efficiency electric vehicles is going to depend on access to electricity on the road and in a pinch. In other words, charging a car needs to become as quick, convenient, and nigh-ubiquitous as a trip to the gas station. A small part of NRG’s settlement is putting $20 million towards reducing home utility rates — another step in the right direction, since you can’t get gasoline at home unless you live in a little-used utility closet in a refinery like I do. As electric cars become cheaper and more fashionable, and as miles per gallon becomes a higher selling point for consumers, I suspect electric companies are going to start building these types of stations on their own, without a court order. We’ll see — some people just plain don’t like oil.