Pom Wonderful Taking On Coca-Cola, Co.

Pom for the win!

Pom Wonderful was granted, by the Supreme Court, to further their litigation case against Coca-Cola, Co. The Huffington Post reported the Supreme Court sided with Pom Wonderful ruling 8-0 to pursue the lawsuit. The basis of the lawsuit is that Coca-Cola has a similar product called “Pomegranate Blueberry” that is offered by Coke’s Minute Maid that is misleading. The reason why the product is misleading is because the contents of the beverage are made up of 99% apple and grape juice.

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Does That Apple Look A Little Big To You?

Square Watermelon!, by Flickr user solution_63, licensed via Creative Commons.

Square Watermelon! Unnatural, but fits perfectly on the shelves!

Proposition 37, which sought to require Big Food companies to properly label genetically-modified foods (GMO’s), recently failed among California voters.  GMO’s are formulated through genetic engineering and often require exposure to radiation or chemicals to serve as a catalyst in the transformation.  GMO leaders, most notably Missouri-based Monsanto, allotted over $45 million towards a “No on 37″ campaign to fight the proposition’s approval.  The movement also received contributions from Coca-Cola, Nestle, and Kraft and took part in misrepresentation of the act that boasts “Stop the deceptive food labeling scheme.”  The Big Food propaganda was ultimately a success, as it is believed that many whom voted against Prop 37 were swayed by the aggressive campaign.

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